ASC has been providing support to the pharmaceutical logistics industry since 2011, and our services have expanded and developed to meet the changing needs of stakeholders. As such, we felt that our original branding no longer represented the entire scope of what we do. So, we decided to embark on a rebrand.
We carefully selected a brand communications company and over the course of 2 months we worked together to develop a unique voice that truly defined who we are. The experience was insightful and gave us chance to reflect upon our services and the strategic direction of ASC. The next stage was an internal role out before launching to the external world; we hope that you like it as much as we do.