Category: The ASC Team

IQPC INSIGHTS: SUPPLY CHAIN EFFICIENCY AND NEW TECHNOLOGIES

The future of the pharma logistics sector will be characterised by solutions that are software driven rather than hardware driven. In this article, with insights from Amy Shortman, Founder and CEO of ASC Associates Ltd we will explore how the latest technologies will affect the sector, including:

• How new technologies will bridge communication between all parties and stakeholders in the supply chain

• What real time and predictive software systems mean for temperature excursion management

• How IoT and blockchain will shape a touchless, wireless, and secure logistics operation offering an ‘immutable level of traceability’ for products

Please click here for the full report 

ASC will be presenting this year at TCL 2018, we look forward to seeing you there.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Supply Chain Efficiencies & New Technologies

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

January28th-31st2019

 

 

 

 

 

 

 

 

 

London,UnitedKingdom

Supply

ChainEfficiency

 

 

And

 

 

 

 

NewTechnologies

 

 

 

 

 

 

 

 

 

 

ExpertinsightfromAmyShortman

FounderandCEOofASCAssociatesLtd

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Supply

ChainEfficiency

 

AndNew

Technology

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

AmyShortmanFounderandCEOofASCAssociatesLtd

RetroactiveLogistics:AThingofthePast…

 

 

 

 

 

 

 

 

 

IoTandblockchainwillenable

 

proactiveshipmentmanagement.Nolongerwillpractitionersberestrictedtopost-shipmentforanalysisandexcursionmanagement,increasingthesector’sabilitytomitigaterisktotheproductandthepatient.

 

 

 

 

 

 

Thefutureofthesectorwillbecharacterisedbysolutionsthataresoftwaredrivenrather

thanhardwaredriven.Thebenefitofthisisthatlogisticsservicesandshipperswillnolongerbetieddowntoasingledevice,orgroupofdevicesthathaverestrictedconnectivity.

 

 

 

 

 

 

Adevice-agnosticsoftwaresystemthat

 

canswitchtothelatesttechnology,whichwillputtheshipperinamuchmoreflexiblepositionintermsoftheirpurchasingability.Itwillalsoensurethatthesectorcanmaintainfluidityand

adapttonewertechnologiesfareasierthanever

 

before.

 

 

 

 

 

 

 

 

 

 

 

 

 

1

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Pharma4.0,InternetofThings

 

 

 

 

 

 

Formanyyears,thetemperaturecontrolledlogisticssectorsufferedfromtechnologystagnation.Isthisstillthecase?

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

“Clientscannowseewheretheirproductisinreal

time.”

Whatdoesinnovationlooklike?

Justonthehorizonisawidearrayofsoftwaresolutionsthatwillmarkashiftfromretrospectiveinterventiontoreal-time

intervention.

 

 

 

 

 

“Thebenefitofthesenewtechnologiesisthatit’sgoingtobereal-timeandpredictive.Whenexcursionsoccur,oraprocessdoesn’toccurasitshould,youhavetheopportunitytofixtheissueinreal-time,asopposedtoretrospectiveanalysis,”saysShortman.

 

 

 

 

 

 

 

“Abigpartofthesenewsolutionsishowthedataspeakstoallinvolvedparties.”Thedatacanbepulledfromdevicesandsenttoindividualsandorganisationswithinthesupplychaintoprevent

incidents.Thiscanbeanythingfromdamagereports,totheft,andtemperatureexcursions.

 

 

 

 

 

“Thesectorisnowatthestagewherewe’rebeginningtomoveawayfromhardwaresolutionsintosoftwaresolutions,”saysShortman.

 

 

 

 

Indeed,thelogisticssectordoesrunarisktopatientsifsoftwareissluggishinadaptingtomeettheindustry’schanges.However,Shortmanhighlightsthatinnovationisaroundthecorner.Therearenowproductscomprisedofindependentsoftwarethatcanconnecttoanydevicetype-andthiskindoftechnologyisavailableacrossthefullrangeoftransportsolutions.

 

 

 

 

Betterstakeholdercollaboration

“Thesectorhascomealongway,”Shortmansays.Whileitstillisn’tperfect,implementinganewtypeofsoftwaretransportationmanagementsystemissignificantlyfasterandmoreefficientthanitwasadecadeago.”Whatisavailableonthemarketnowisalmostlikeplugandplay,withAPIlinkstobringinrelevantdata,thistechnologyishugelybeneficialfromapush-pullpointofview.We’reseeingthatthesesolutionscanbesetupincrediblyquickly,andonceit’supandrunning,it’sallaboutensuringthattheworkflowscorrectly.”

 

 

 

 

Indeed,newtechnologieswillbridgecommunicationbetweenallpartiesandstakeholders.InaTCLscenario,apharmaceuticalcompanycansendatextmessagetoadriver,thedrivercandownloadanapp,andthentakephotographsofthesealofatemperaturereadoutwhilecollectingthe

shipment.Thisinformationcanbeuploadedinrealtimeandcanbesharedwitheveryoneonthesystem,accordingtoShortman.

 

 

 

 

“Ifanairlinewasusingsimilartechnologywecangivethematabletortheycanhaveatabletdevicewheretheycanalsouploadanyrelevantchecklists,againinrealtime,sothatwe’recapturingthataudittrailofwhat’shappening,whenit’shappening,whoit’shappeningby.”

 

 

 

 

 

 

 

2

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

January28th-31st2019

 

 

 

 

 

 

 

 

 

London,UnitedKingdom

Supply

ChainEfficiency

 

 

And

 

 

 

 

NewTechnologies

 

 

 

 

 

 

 

 

 

 

ExpertinsightfromAmyShortman

FounderandCEOofASCAssociatesLtd

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Supply

ChainEfficiency

 

AndNew

Technology

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

AmyShortmanFounderandCEOofASCAssociatesLtd

RetroactiveLogistics:AThingofthePast…

 

 

 

 

 

 

 

 

 

IoTandblockchainwillenable

 

proactiveshipmentmanagement.Nolongerwillpractitionersberestrictedtopost-shipmentforanalysisandexcursionmanagement,increasingthesector’sabilitytomitigaterisktotheproductandthepatient.

 

 

 

 

 

 

Thefutureofthesectorwillbecharacterisedbysolutionsthataresoftwaredrivenrather

thanhardwaredriven.Thebenefitofthisisthatlogisticsservicesandshipperswillnolongerbetieddowntoasingledevice,orgroupofdevicesthathaverestrictedconnectivity.

 

 

 

 

 

 

Adevice-agnosticsoftwaresystemthat

 

canswitchtothelatesttechnology,whichwillputtheshipperinamuchmoreflexiblepositionintermsoftheirpurchasingability.Itwillalsoensurethatthesectorcanmaintainfluidityand

adapttonewertechnologiesfareasierthanever

 

before.

 

 

 

 

 

 

 

 

 

 

 

 

 

1

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Pharma4.0,InternetofThings

 

 

 

 

 

 

Formanyyears,thetemperaturecontrolledlogisticssectorsufferedfromtechnologystagnation.Isthisstillthecase?

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

“Clientscannowseewheretheirproductisinreal

time.”

Whatdoesinnovationlooklike?

Justonthehorizonisawidearrayofsoftwaresolutionsthatwillmarkashiftfromretrospectiveinterventiontoreal-time

intervention.

 

 

 

 

 

“Thebenefitofthesenewtechnologiesisthatit’sgoingtobereal-timeandpredictive.Whenexcursionsoccur,oraprocessdoesn’toccurasitshould,youhavetheopportunitytofixtheissueinreal-time,asopposedtoretrospectiveanalysis,”saysShortman.

 

 

 

 

 

 

 

“Abigpartofthesenewsolutionsishowthedataspeakstoallinvolvedparties.”Thedatacanbepulledfromdevicesandsenttoindividualsandorganisationswithinthesupplychaintoprevent

incidents.Thiscanbeanythingfromdamagereports,totheft,andtemperatureexcursions.

 

 

 

 

 

“Thesectorisnowatthestagewherewe’rebeginningtomoveawayfromhardwaresolutionsintosoftwaresolutions,”saysShortman.

 

 

 

 

Indeed,thelogisticssectordoesrunarisktopatientsifsoftwareissluggishinadaptingtomeettheindustry’schanges.However,Shortmanhighlightsthatinnovationisaroundthecorner.Therearenowproductscomprisedofindependentsoftwarethatcanconnecttoanydevicetype-andthiskindoftechnologyisavailableacrossthefullrangeoftransportsolutions.

 

 

 

 

Betterstakeholdercollaboration

“Thesectorhascomealongway,”Shortmansays.Whileitstillisn’tperfect,implementinganewtypeofsoftwaretransportationmanagementsystemissignificantlyfasterandmoreefficientthanitwasadecadeago.”Whatisavailableonthemarketnowisalmostlikeplugandplay,withAPIlinkstobringinrelevantdata,thistechnologyishugelybeneficialfromapush-pullpointofview.We’reseeingthatthesesolutionscanbesetupincrediblyquickly,andonceit’supandrunning,it’sallaboutensuringthattheworkflowscorrectly.”

 

 

 

 

Indeed,newtechnologieswillbridgecommunicationbetweenallpartiesandstakeholders.InaTCLscenario,apharmaceuticalcompanycansendatextmessagetoadriver,thedrivercandownloadanapp,andthentakephotographsofthesealofatemperaturereadoutwhilecollectingthe

shipment.Thisinformationcanbeuploadedinrealtimeandcanbesharedwitheveryoneonthesystem,accordingtoShortman.

 

 

 

 

“Ifanairlinewasusingsimilartechnologywecangivethematabletortheycanhaveatabletdevicewheretheycanalsouploadanyrelevantchecklists,againinrealtime,sothatwe’recapturingthataudittrailofwhat’shappening,whenit’shappening,whoit’shappeningby.”

 

 

 

 

 

 

 

2

ASC support partners Virgin Atlantic Cargo in successfully obtaining WDA licence from the MHRA

ASC have been working with Virgin Atlantic Cargo for many years on a variety of different projects. The latest of these projects focused on assisting Virgin Atlantic Cargo to gain their WDA license for the London operations, which would enable them to offer their customers a GDP compliant service. Our work with Virgin Atlantic Cargo began in June 2016, and we are pleased to announce that they gained their WDA license in April 2018.

The support of senior management is critical for the successful outcome of any project, but particularly one that involves quality. ASC were privileged to work with a strong project team, led by Virgin’s Darren Sherlock, and we offer our congratulations to them.

“ASC have been instrumental in our growth into the healthcare market, which was recently punctuated with us achieving our WDA certification in the UK. From the initial gap analysis, developing SOPs, and input developing our quality management system, right through to the delivery of training and getting us ready for our final audit; their knowledge and expertise has ensured that we’ve executed each phase of the project successfully. We plan to continue to work with ASC as we further develop, and I’ve every confidence that with their guidance, Virgin Cargo will go from strength to strength in this area.”
Darren Sherlock – Manager, Products and Partnerships | Virgin Atlantic Cargo

THE BEGINNING OF A NEW JOURNEY – VIRGIN ATLANTIC CARGO SET THEIR SIGHTS ON COMPLIANCE

Gaining a WDA license requires extensive auditing and compliance, which is where ASC were able to offer advice and support. The first stage involved conducting the ‘ASC GDP Health Check’ on Virgin’s cargo operation and that of their Ground Handling Agents at London Heathrow, the Virgin Atlantic Cargo Hub, and Manchester. This was a thorough audit against EU Good Distribution Practice (GDP) Guidelines and Supply Chain Security. Virgin then took the findings and conducted a CAPA plan to close the non-compliances.

We supported Virgin throughout this process using regular project meetings to ensure momentum was maintained. As part of the project, ASC has trained 80 key personnel on our bespoke certified (GDP) training course, which is designed for logisticians by logisticians. Whilst many other GDP courses focus on wholesale activities, we have developed a course that demonstrates how GDP is applicable in pharmaceutical logistics.

Changing an airline environment into a facility that is operating to the same standards as a Wholesaler of Medicinal Products is a challenge. But Virgin Atlantic Cargo were dedicated to achieving these high standards, enabling them to demonstrate their on-going continuous improvements in quality. By mid-April 2018 the Virgin operation was audited by the MHRA and after a successful audit they received their WDA

WHY CERTIFICATION?

Virgin Atlantic are a global airline who were recently voted the 5th best airline in the world.  Virgin Atlantic Cargo is the subsidiary responsible for the cargo and freight operation of the airline. Founded in 1984, it has been providing award winning services to their customers ever since.

Virgin Atlantic Cargo support the Life Science and pharmaceutical industry by offering a range of solutions for time and temperature sensitive products. Internationally accepted GDP guidelines play a key role in assuring transport and distribution of medicinal products for human use does not adversely impact product quality and integrity. The GDP guidelines focus on well-established pharmaceutical working procedures, and continuously improving distribution and handling expertise.

In the UK the MHRA requires companies hold a wholesale dealer license – or wholesale distribution authorisation (WDA) – when providing short-term storage for refrigerated items. In August 2014, the Medicine and Healthcare Products Regulatory Agency (MHRA) published the document Short- Term Storage of Ambient and Refrigerated Medicinal Product – Requirements for a WDA, which stated the following:

  • Sites holding ambient products in excess of 36 hours must be licensed
  • Sites where refrigerated products are held, even when this is for less than 36 hours, must be licensed (2)

Having these management systems in place gives the customers the confidence that the company have the controls in place to provide continuity, good quality and service.

THE BENEFITS OF A WDA

The WDA is a recognized global quality standard and plays a critical role in assuring transport and distribution of medicinal products for human use does not adversely impact product quality and integrity.

The license provides proof that the Virgin Atlantic operations are “fit for purpose” at their own and at their partners’ facilities.  It also provides evidence that they are operating within a GDP compliant network.

Their customers can be assured that their shipments will be handled in a fully compliant manner.

PLANNING FOR THE FUTURE

The journey has only just begun for Virgin Atlantic Cargo. Regulations are updated, technology advances, and needs evolve, so remaining compliant will require Virgin Atlantic Cargo to remain up-to-date with the latest regulations. ASC will continue to provide advice and support to help Virgin Atlantic Cargo be the best and remain compliant moving forward.

ABOUT ASC AND OUR SERVICES

ASC is distinctive. In the pharmaceutical and healthcare worlds – where external threats to business and intellectual property are ever-increasing, we go above and beyond – dedicated to improving all aspects of supply chain logistics. Established in 2011 we have supported all the major stakeholders within the supply chain on GDP and Supply Chain Security.

With a relentless focus on innovation, security, safety, compliance and efficacy, we take extraordinary care with attention to detail. We advise. We assess. We train. We plan. We audit. We scope. We inspect. We implement. In person.

We’re there at the beginning of your journey, ever-present throughout, and with you at the end. And all along, we’re an experienced and knowledgeable partner, supporting your business to enable you to deliver on your own promises.

If you would like to have a chat about your requirements give us a shout. We’d love to hear from you. 

ASC speaking at 8th Annual Conference Temperature Controlled Logistics in Frankfurt

ASC’s Tom Cochrane to Chair Day 1 and is giving the Keynote speech.

Tom will be sharing his 37 years of experience within the industry by giving the Keynote speech on ‘An Approach to Global Supply Chain Security in Today’s Pharma Industry’.  Tom will cover the following topics:

  • Identifying the risks in the supply chain
  • Designing and implementing a security management system
  • reviewing some examples
  • Sharing best practice

This event will be held at The Steinburger, Frankfurt am Main, Germany on the 17th & 18th May 2018.

Some other topics covered within this conference will be:

  • Explore applications of block chain, temperature monitoring and more. Embrace the globalization of distribution efficiently and safely
  • Building a safe and effective global distribution network
  • Shipping rout verification and cost optimisation
  • Value of smart packaging
  • Digitization of supply chain

We look forward to participating in this event organised by Fleming,  and hearing updates from the industry by an esteemed list of speakers.

 

HDA’s PCSC welcomes Henry Moran as Advisory Board Member

We are delighted to announce that Henry Moran, our COO has been invited to join the prestigious HDA PCSC’s Advisory Board.

The Pharmaceutical Cargo Security Coalition (PCSC) offers supply chain security intelligence; access to contacts from industry, government and vendor trade disciplines; physical and supply chain security assessments; a reference library of supply chain security publications, articles and related documents; as well as opportunities to attend educational events. Primarily (but not exclusively) focused on the pharmaceutical industry, PCSC provides useful insights for anyone interested in supply chain security.

In 2017, PCSC became a service offering of the Healthcare Distribution Alliance (HDA), the national organization representing primary pharmaceutical distributors. HDA members are the vital link between the nation’s pharmaceutical manufacturers and more than 200,000 pharmacies, hospitals, long-term care facilities, clinics and others nationwide. Learn more about HDA at www.hda.org.

Tom Cochrane ASC Associate

Introducing our New Associate – Tom Cochrane

We are pleased to welcome a new associate to our team this year – Tom Cochrane.

Tom has extensive experience within the Pharmaceutical industry, with a particular interest in developing and implementing systems that protect products from damage and theft throughout the supply chain.

It is great to be reunited with Henry and to be joining the ASC team at this exciting time.  I worked with Henry for many years and know the expertise that both he and Amy bring to the pharmaceutical industry” said Tom Cochrane.

Amy Shortman said “We are immensely excited with the addition of Tom to ASC.  He brings with him over 37 years’ of experience within Quality Assurance, Business Process Improvement and, most recently, Pharma Global Security Operations. Tom’s expertise will add significant value to our clients.”

Find out more about Tom’s experiences on Our Team Page.

Amy Shortman Fellow of CILT

Amy Shortman Becomes Fellow of CILT

Over the summer, ASC’s CEO Amy Shortman was accepted as a Fellow of the Chartered Institute of Logistics and Transport (FCILT). Chartered Fellows are highly respected within the industry, as this is the highest level of membership offered by the Institute and is only available to professionals who have been working in senior roles for at least 7 years.

Amy has over 20 years’ experience within the logistics industry. Her passion for delivering training and guidance to ensure compliance and best practise within the pharmaceutical logistics industry led to the founding of ASC in 2011, which now works with organisations across the globe. So it is wonderful to see Amy receiving this kind of recognition for her work and dedication to the industry.

You can read more about the FCILT and see Amy’s election as a Chartered Fellow in the November issues of Focus Magazine (image below from page 69 of the digital version).

Amy Fellow CILT Focus spotlight

ASC The Story of our Brand

The Story of Our Brand

From Humble Beginnings

Sitting at my kitchen table on a sunny May morning in 2011, ASC was born. I had a client who wanted me to do a project, and after a break from the corporate world to raise my three children it felt good to be back. But first, I needed to register my business and took all of three seconds to consider a name. My name was Amy Shortman and so Amy Shortman Consulting it would be. My mind was solely on the project, not developing a business or brand.

My haste did not stop there. I knew I needed a logo, but instead of considering my options I simply went with a “friend of a friend”. I had been working with my children’s preschool to raise funds for a vegetable patch, and the logo for that had been designed by the sister of one of the other mums.  I must admit that I lucked out here, as Rosie was actually very good and the ASC pill logo was created. And for many years, it served me well.

ASC Original Logo

 

An Image Speaks a Thousand Words

However, it didn’t take long before that initial project was followed by a second, and a third, and soon I found myself eager to expand. ASC has grown over the past 6 years in ways I could never have imagined when I first registered my company, and we now have several associates working on a much wider range of services. And as time went on I became increasingly aware of just how ineffective our branding was.

At a conference in 2015, I found myself looking at our logo on the list of presenters and I knew that something had to change. Sitting alongside the likes of Amgen and GSK it looked weak. It was also leading to confusion over what we actually do – people thought we were a logistics company, rather than independent experts who work with all major stakeholders within the Healthcare and Pharmaceutical Logistics Industry. This meant that we were missing out on potential contracts, simply because our logo wasn’t right.

This was quite a revelation to me. ASC was established because of my existing reputation within the industry, which had led to that very first project. And for a while that same reputation helped me to build the company into what it is today. However, those who didn’t know me or my associates personally had no idea of our area of expertise, or the highly dedicated service we provide as we become an “extension of the team”.

The Rebranding Process

One of the great things about being a small company is that the decision making process isn’t overly complicated. I decided we needed to venture down the path into the world of “Rebranding”, and so we did. I wanted a brand that immediately reflected what we do, how we do it, and also why we do it. Explaining pharmaceutical logistics, Good Distribution Practice, and supply chain security is never an easy task – we are passionate about our industry but mention the word “compliance” at a party and most people head for the door. Over the years I have developed a way of making it more relevant and relatable to others by explaining the impact poor temperature control or counterfeit drugs can have on the products they have in their own medicine cabinet. And it is that kind of relatability that we wanted our new brand to convey.

So it was an absolute pleasure to work with Stuart and the team at We Launch, who are as passionate about branding as we are about compliance. Our first visit to We Launch took place on a dull January day, where we found ourselves welcomed into a light office that oozed being cool with a hint of hipster. Stuart and his team listened to our vision and assessed our competitors, whilst watching carefully to see how we spoke about our company. They were comparing us to our current brand and then introduced us to a whole new world of “Hero Imagery’ and “Visual Language”. It all seemed exciting and alien to me. Was this too much for my company? Did Stuart truly understand what we do?

A few weeks later we found ourselves back again, where Stuart presented 4 amazing and unique options that nailed precisely who we are and what we do. I was impressed at the skill to see us clearer than we see ourselves. It reminded me that taking time out to reflect and improve is so important. In a small business you often find yourself wearing many hats – finance, sales, book-keeping – and there is little time for the collaborative thinking and strategy that larger companies can afford to spend time and resources on. And it is often tempting to believe that you can do it all, that you don’t need to invest in the finer details of branding and communications. I know I felt that way for a long time.

But at ASC, we are reliant upon companies outsourcing to us, utilising our expertise to improve their business rather than trying to do it all themselves. Sometimes you need to look at the bigger picture and realise that a small investment now will reap much larger rewards further down the line. We took a dose of our own medicine and decided to outsource our branding project to We Launch and couldn’t be happier with the results.  We have a logo and brand that define who we are right now, but that has enough flexibility to grow as we do. And the whole experience has made us look carefully at our services and how we communicate this to the world, providing us with a greater vision for the future.

Revealing the New Look

Once we had the branding materials from We Launch, we started on the mammoth task of integrating it into all of our literature and online presence. We officially launched our new website at the beginning of the new financial year and revealed the entire brand at the PCSC Conference in Newark, USA on 10th April.

Attending the conference with a brand which truly represents who we are and what we do was a wonderful feeling. Everything from our business cards to our PowerPoint presentation and video (see above) expressed the same key message – that we take compliance seriously and we want to help others navigate and succeed in an increasingly compliant industry. And this message was well-received by those at the conference:

“At the 2017 PCSC Educational Conference, ASC Associates Ltd. made a timely and important presentation, as well as publicly launched their new brand – both of which were quite well received. The new brand distinctly reflects the critical importance of supply chain integrity – where the three highlighted topics merge, to form the basis of ASC’s mission statement and commitment to their customer base.”  

Chuck Forsaith | Chairman | PCSC

Introducing Our New Brand

ASC has been providing support to the pharmaceutical logistics industry since 2011, and our services have expanded and developed to meet the changing needs of stakeholders.  As such, we felt that our original branding no longer represented the entire scope of what we do. So, we decided to embark on a rebrand.

We carefully selected a brand communications company and over the course of 2 months we worked together to develop a unique voice that truly defined who we are. The experience was insightful and gave us chance to reflect upon our services and the strategic direction of ASC. The next stage was an internal role out before launching to the external world; we hope that you like it as much as we do.

Let us know what you think in the comments below, or get in touch with us via LinkedIn or Twitter – we’d love to hear from you.

Jamie French

Introducing our new Associate – Jamie French

We are delighted to welcome a new Associate to our team – Jamie French.

Jamie brings with him a wealth of experience within the bioscience logistics industry, and has nurtured particular experience in auditing, classification and handling of dangerous goods and controlled substances, cool chain management, clinical trials logistics, and training design and delivery. To find out more about his specific career background, check out his bio on our team page.

We know that Jamie will add great value to our team and we look forward to working with him as we move into 2017.

ASC visits WinterComfort Cambridge UK

Charitable Giving in lieu of Corporate Gifts

On a bitterly cold 1st December, ASC’s CEO Amy Shortman & COO Henry Moran visited Wintercomfort for the Homeless in Cambridge city. They were shown around by the Director, Sarah Halls, who provided a guided tour of  the facilities and explained about the services they offer. These include: hot meals; laundry facilities and dry clean clothes; training and support; counselling; and an apprentice scheme. All of these have offered a way back to employment, dignity and self-respect for the Service Users.

It is clear to see the impact that Wintercomfort has in supporting the homeless, who are referred to as “Service Users”. An impressive 44% of all staff employed at the centre have previously been Service Users and so have first-hand experience of being homeless. These and many other Service Users have managed to piece back their lives, thanks to the inspiring mixture of hope and practical support offered by the charity to those who are experiencing tough times.

The level of commitment to the cause is striking; this is not a place where they “just about manage” to meet the needs of the Service Users. Amy and Henry were amazed to hear that the wonderful kitchen they were shown around has a 5* Hygiene rating! In fact it is so good they even offer corporate hospitality and catering alongside serving hot meals to the homeless.

ASC has decided that this year we would like thank all of our clients and supporters in writing, whilst making a donation to a worthwhile cause rather than sending out corporate gifts. Amy Shortman (CEO) said:

“I hope that our clients support our decision to support a charity, by providing them with funds to purchase underwear, personal hygiene products, and food for those in need. This is what Christmas is all about.”

Homelessness has risen 54% in the UK since 2010, and 1 in 3 families are just one monthly pay packet away from losing their homes”

It was an absolute pleasure for Amy and Henry to visit Wintercomfort and see exactly how our donation will help. The donation was made during their visit.

With thanks to our clients and supporters for an amazing year, which has enabled us to consider giving to a charitable cause this Christmas. We hope you all have a wonderful festive period and look forward to working with your further in 2017.